My brand/business for my design is a music artist. For my design, I will be promoting the vocal singer Ariana Grande. My artist inspiration for my logo design was Shane Hansen. He creates his artwork by using simple lines and shapes. Using colours that relate to what his artwork is about and by using ombre within his artwork. I really wanted to combine these key features into my artwork as I think they will be able to work well with my theme.
My original chosen design only used the colours black and white. I really like how this design turned out as it related well to my artist model and also my theme. I also combined text into my logo as it helped my logo stand out. One thing my logo lacked was colour. My chosen colour palette had colours such as purples, pinks, greys, black and white. Having it original in just black and white didn't make it stand out. It was a little too boring. I still really liked the design so I decided to add an ombre effect using different purple colours. I also added white lines to create negative space. I think this really helped my logo to stand out and pop.
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Original
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Drawing
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With moderations
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