English Week 2 (Pathos, Logos, Ethos)

Pathos: "A quality that evokes pity or sadness." It's a communication technique used often in rhetoric.

It is used to: It is used in an argument. It can help draw the audience into the argument.

Example: "Your donation might get this puppy off the street and into a good home."

Logos: The proposition of the reason and judgement. It is a logical appeal.

It is used to: Logos can be used to describe facts. The use of logical argument. Statistics, facts, logical arguments, information etc.

Example: “No wonder 22% of the rest of the world wants to immigrate NZ”.

Ethos: An ethical or moral argument. Trust, credibility.

It is used to: It is used to gain trust and respect. It is used to convince an audience of the author's credibility or character.

Example: "As your principal, I warn you not to use your cellphone in class again. This is prohibited."